Take your Ecommerce Business to New Heights
Dream it. Build it. Scale it.


”Highly recommend having a chat with Gary Baker. A wealth of knowledge!”
- Gemma Stuart, Gut Wealth
Follow me on LinkedIn for daily tips, insights and stories from the world of ecommerce.
What's Your Score?
Assess your Ecommerce store and get personalised suggestions for improving your business.
ScaleUp Challenge
Join the free 12-day email course and learn how to grow your sales using this simple framework.
”I've met a lot of ecommerce founders that are stuck. Whichever situation you find yourself in, Gary is a great person to speak to.”
- Matt Lane
Business Investor, Founder of BeerBods, former MD of PerfectDraft
About Gary
I've been involved in the internet in various forms for over 20 years, initially with a web development company in the early 2000's, which I sold a few years later, before starting, scaling and exiting a number of ecommerce ventures ranging from food to fashion.
These days I'm mainly focused on helping ecommerce businesses overcome whatever challenges they currently face, and advising and guiding them so they can scale their sales and profit, sometimes with a view to exiting their business in the future.
This is hands-on, practical advice and assistance based on two decades running ecommerce businesses, which ensures you have someone with you who knows just what it's like running a business like yours.
20+
Years of Ecommerce Experience.
Founder, Owner, Advisor, Investor.


”Gary's knowledge, expertise and insights are priceless. He straight away was able to pinpoint a strategy that works and recommend implementing things we hadn’t considered. Extremely kind, professional and very generous with his knowledge and help. I would 100% recommend working with Gary.”
”Gary talked us through so many basic things we were missing, which once we put in place, we felt like why hadn't we been doing that before! He took so much care with our company, and worked with me and my team to implement his advice so we could really understand what we were doing. Highly recommend!”
★★★★★
★★★★★


- Sophie Cooper, I Am Denim


- Ade Hassan MBE, Nubian Skin
Ecommerce Consultancy & Strategic Advisory
Ecom180 is a strategic advisory working with ecommerce founders to make their business perform the way it should: commercially, financially, and for them personally.
If you're making good sales but not enough profit, you can't break through to the next level, or you're working harder than ever and still not paying yourself properly, we'll partner with you to make things better.
Every founder we work with gets something different because every business is different. But the outcome is always the same: a business that performs the way it should, and a founder who's finally getting what they deserve from it.
Podcasts / Interviews
Gary Baker regularly appears in podcasts and interviews related to business and ecommerce.
With over 20 years experience founding, owning and running ecommerce businesses, and now as a consultant and mentor, Gary has a wealth of stories and advice (and a lot of mistakes!) to share.

“Gary's knowledge and analytical approach to e-commerce is immense. He works on the small details that drive profitability with processes, systems & KPI's that many haven't thought of or use.”
Paul Bradley
Founder, Retail X


